James Pembroke Media is delighted to announce a new content and advertising partnership with Center Parcs, the UK short break destination dedicated to free-range family time.
JPM is working with Center Parcs to re-envisage its content and editorial strategy, and is relaunching its official magazine Village Life, as well as the accompanying blog. At the same time, JPM has won the contract to sell advertising on Village Life, which will be read by guests when relaxing in one of Center Parcs' 4,500 lodges across five villages.
A lifestyle magazine covering parenting, food, activities and nature, Village Life aims to enhance brand loyalty and encourage guests to make the most of their breaks. The magazine is published three time a year and appears in all accommodation at Center Parcs, which has more than 2.2 million guests per year.
Editor Marianne Rawlins said: “We have lots of exciting plans for our relaunch of Village Life. Center Parcs is such a beloved part of family life in the UK and we can’t wait to develop our shared passion and vision for the brand.”