Army Cadet Force & Combined Cadet Force

Project: Membership magazines for instructors of the ACF and the CCF
Sector: Public sector; Military

Two rebranded magazines for the Army Cadet Force and the Combined Cadet Force: Army Cadet Volunteer for instructors with the ACF, and Connected for instructors with the CCF.

Both magazines have been given distinctive personalities along with a rejuvenated design that appeals to a demographic that ranges from teenage instructors to high ranking military offi cials. We have widened the appeal, working closely with the ACF to ensure the tone of voice is spot on, the design is fresh and contemporary, all accompanied with arresting photography and stunning illustrations. The success of both magazines was reflected in overwhelmingly positive feedback in reader surveys.

Our annual reports for the ACF, available in high quality hard copy and as an intelligent, interactive PDF, also appeal to this wide demographic along with an even wider audience of stakeholders. We have transformed static facts and figures into a truly engaging report, ensuring the brand is consistent across ACF communications.