McColl’s Retail Group

Project: Our McColl’s colleague magazine
Sector: Colleague engagement | Retail
Services: Content creation | Design | Social media

“We are delighted to be working with JPM on the relaunch of our in-house magazine. JPM has made significant improvements to the editorial and design, which we are sure will be appreciated by our 20,000 colleagues.”
Tim Fairs, customer director

McColl’s wanted to create a magazine that reflected the dedication, compassion and humanity of its thousands of staff across more than 1,500 stores and Retail Support Centre. Our McColl’s provides a platform for colleagues to share their achievements, stories and charity work, as well as helping the senior leadership team to share key strategic messages in an accessible, visually light-hearted way.

Blog content
JPM also produces content for the consumer website of McColl’s. The food and family content, which includes recipes from Jack Monroe and Miguel Barclay, is aimed at time-strapped consumers on a budget who are looking for quick meal solutions. The content also engages families with tips on activities to do with children and ways to boost wellbeing.